Tips for Building and Maintaining Brand Value for Small Business

IMG_9987Branding is the way small businesses with exceptional products or services promote their accomplishments and offerings to multiple audiences in an effort to build and maintain clientele. Building and maintaining the brand, however, may involve skills and tactics that not every business owner is well versed in. Here are some tips that LogoNation Inc. has found very helpful in its efforts to assist clients across the county:

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Mickey Chiropractic in Doniphan, MO, Wins July CommuniTee Prize


Mickey Chiropractic in Doniphan, MO, is the winner of the LogoNation CommuniTee prize for July 2016.

The photo above shows owner Joshua Mcelhaney with some of the football players he coaches, holding up their CommuniTees.

“Our town is getting high school and junior high football back for the first time since 1979, and I am one of the coaches,” Dr. Mcelhaney said. Congratulations to Mickey Chiropractic and the town of Doniphan for getting their football back and we hope they win lots of games!

Any customer of LogoNation can enter the company’s monthly CommuniTee contest, which gives a cash prize for the best photo or email featuring the t-shirts “in action.” Contact your local LogoNation rep or the company to learn more!

Mickey Chiropractic is located at 1204 Walnut St, Doniphan, MO 63935, phone (573) 996-7141.

Attract Potential Customers Through LogoNation Brand Promotion

It’s important for even the most successful companies to promote their brands after they’ve become known. After all, some think, when business is steady there really isn’t a need to devote time and resources to building a brand more. But in actuality brand promotion through efforts such as those provided by LogoNation Inc. are so important.

IMG_0026Here are just a few of the reasons why brand promotion is just as important to a thriving business as it is to a company just starting out:

  • Reinforcement – Even highly loyal customers appreciate reminders about a company, its products or services. Through brand promotions, companies can keep their names in the forefront of customers’ minds to help ensure repeat business to keep the bottom line strong.
  • Introduction – Relying on a steady customer base will only work for so long. The reality is if new customers don’t keep coming through the doors, even the most successful businesses may see revenue dip. The truth is people move away, age or may no longer require a company’s products or services. As LogoNation reviews indicate, this company specializes in helping others build and promote their brands. Taking advantage of help on this front can help ensure that a steady stream of new customers adds to existing ones to keep a business healthy.

LogoNation Inc. brand promotions are designed to reach people directly through grassroots efforts. As LogoNation Glassdoor reviews indicate, the company specializes in projects that benefit clients while building communities, too. Those who take part in efforts, such as the CommuniTee project, may even be eligible to enter a LogoNation contest with a LogoNation prize on the line. Building and maintaining a brand matters to companies big and small. LogoNation Inc. is here to help.

The Greatest Management Principle For Your Business    

training-10706028_sThere is one simple but powerful management principle that anyone can use, not only in their small business but in all their relationships, including raising kids:

“The things that get rewarded get done.”

This simple idea was made famous a few years back by Michael LeBoeuf, author of the small but influential book, “The Greatest Management Principle In The World.” The reason it is so powerful is that it is based on one of the laws of science: Whatever gets reinforced gets repeated.

But how do put this powerful principle to work in your small business?

The key to making this Greatest Management Principle work for you in your business and life is to be aware of and careful about what you reward. In the hustle-bustle of everyday business, it’s all too easy to reward quick fixes, risk avoidance and busywork that doesn’t really create value.

The character Wally in the Dilbert comic strip is a perfect example of a guy who manages to do nothing but walk around with a coffee mug in hand because he has become an expert at being rewarded just for showing up and making excuses like he’s waiting on other people to get back to him.

As you manage your business and relationships, be careful to reward solid solutions and work that creates value for customers, and if possible withhold rewarding sloppy work and just showing up.

Yes big reward banquets and recognition ceremonies are nice, but it’s the day to day behavior that will make or break your small business. Encourage your team not only to create maximum value for customers but also to try to continuously improve. In a group situation, public recognition and praise can be far more effective than money in rewarding and sustaining desired behavior.

Other team members see this recognition and want it too – so they try harder to improve.

LeBoeuf suggests that you:

  • Choose the results you want
  • Identify the behavior needed
  • Decide on the proper rewards
  • Use the power of positive feedback
  • Dispense rewards, enjoy success and set new goals.

The bottom line: Everybody works smarter when there’s something in it for them.

Try this careful-rewards principle in your business and personal life and you’ll be rewarded yourself!

For ideas on rewards you can give your team members or customers, check out these ideas from

LogoNation Inc. – How The Right Advertising Boosts Revenue

IMG_9983Building a loyal customer base doesn’t happen overnight. It takes time, effort and in most cases a financial investment as well. Advertising can play a big role in the process, and when done correctly this is one investment that can pay off well with increased revenue.

Carefully planned marketing and promotional projects, such as those offered by LogoNation Inc., will cost some money upfront but pay off with increased revenue. Well-executed advertising strategies boost revenue in a number of ways. Here are just a few:

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Prestonsburg KY HealthCare Wins CommuniTee Prize For June 2016


Congratulations to Prestonsburg HealthCare in Kentucky for winning the LogoNation CommuniTee Prize for June 2016!

“We absoluetly LOVE our CommuniTees!” says Stephen Clark, Chaplain/Director of Spirituality. “We have given them away to our employees and residents for a few years now during National Nursing Home Week! The vibrant colors are a great way to stand out and show support of our home and community!

“Many of our elders made sure they would get one so they too can show their team spirit,” Stephen added. “We give them to some of our area doctors and business people, everybody AND their grandma loves these shirts! The picture we submitted was from the day we gave them away during National Nursing Home Week. These shirts are a great tool to help unite any business, organization, and especially the CommuniTee!”

Any customer of LogoNation can enter the company’s monthly CommuniTee contest, which gives a cash prize for the best photo or email featuring the t-shirts “in action.” Contact your local LogoNation rep or the company to learn more!


Prestonsburg HealthCare is located at 147 N. Highland Ave, Prestonsburg, KY 41653, online at


Logonation Inc.: Boost Your Brand Value With Promo Items

IMG_9978Coming up with an awesome logo to boost your brand image isn’t enough to help a company of any size really get noticed. Once that logo is in hand, companies need to make sure it stands for something positive in the eyes of the buying public. That takes a consistent commitment to delivering quality products or services. It also calls for steady brand promotion. LogoNation Inc. can help with that through a wide variety of promo items.

Promotional items are powerful marketing tools that don’t have to cost small businesses a bundle to be highly effective. Even the biggest companies in the world know the value a branded pen, magnet or other giveaway can have. After all, each and every time a recipient sees or uses the promo items, the brand that sponsored it receives advertising benefits in the process. If that item happens to be something that is meant to last, such as a T-shirt, the payoff can be hundreds, if not thousands, of eyes on a company’s logo for a very small investment in the grand scheme of things.

When selecting promo items to help grow brand value, LogoNation Inc. offers these suggestions:

  • Set a budget – Promo items don’t have to be highly costly to be exceptionally effective. Make sure a budget is set and work within it to find the best products to promote the brand.
  • Think durability – Single use items are great, but they won’t necessarily offer the long-term benefits a T-shirt, water bottle, tote bag or other reusable item might.
  • Consider the target audience – Keep customers and clients in mind and what they would like and use when making a promotional item selection. Remember, companies get the most value out of promo items when they are kept and used by customers who in effect advertise the firm each time an item is used or worn.

As LogoNation reviews indicate, promotional items are our specialty. It is our pleasure to help our customers get their customers to notice them and do business with them. From standard promo items to our signature CommuniTee project, our aim is to help clients build their brands as well as the towns in which they live. LogoNation Glassdoor reviews shows our commitment to help companies succeed. Those who take part in the CommuniTee project, for example, may also be eligible for a LogoNation contest. This rewards smart branders with the potential to earn a LogoNation prize.

Marketing For Free? Yes With This Email “Secret”

Your small business, no matter how small it is, can enjoy “free” marketing by using a little-known email service opportunity. It’s so easy anyone can do it!

email-mktg-34405949_sEmail is the best way to reach your customers once a month or so with a friendly note, discount opportunity, or lifestyle tip that can benefit them.

Postal mail, even postcards, can be very expensive once you include custom content, printing, addressing and postage. Even more for newspaper, radio or TV advertising.

By contrast email can be absolutely free for up to 2,000 customers, and only a few dollars if you have more! Learn about this great free marketing service for small businesses – keep reading:

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LogoNation Inc.: Helping Businesses Reach New Heights With Brand Promotion

IMG_0022Creating a brand and a logo simply are not enough to get a business noticed – and remembered – by potential customers or clients. To get good mileage out of the effort, businesses must also focus energy into consistent promotions.

Even the biggest brands in the world understand this and spend a great deal of time making sure their logos and brands are known and are associated with trustworthy quality products or services. LogoNation Inc. can help even the smallest of businesses get their own promotional efforts off the ground.

Brand promotion is a highly effective form of marketing for these reasons and more:

  • It helps a company become more recognizable – Consider some of the larger businesses in the country today like Google, Apple, Ford or Netflix – their logos and brands are household names. People only need to see the outlines of some logos to know exactly what company they represent. This is promotional power at its finest.
  • It helps a company become more trusted – To be the most successful, brand promotions must work in conjunction with other efforts to ensure the brand image is built upon a foundation of trust with the public. That means businesses must work as hard creating good products or delivering exceptional service as they do in promoting their brand. When the two go hand-in-hand, the brand becomes meaningful, and memorable, to customers.

While LogoNation Inc. cannot make your products or services speak for themselves, the company is dedicated to assisting firms in taking their branding promotions to the next level. Through promotional items and the signature CommuniTee project, LogoNation reviews show this marketing firm helps clients connect with their customers consistently. As LogoNation Glassdoor reviews show, the company’s representatives thrive in assisting clients to achieve superior results in their own communities while helping bring people together.

The CommuniTee project is an especially powerful branding tool for small businesses trying to reach highly targeted audiences. This project involves the creation of a t-shirt meant to drive a sense of community pride. Businesses that take part not only build their brands, but they can also find themselves eligible to enter a LogoNation contest and may even earn a LogoNation prize.

Branding is about making a company and its products or services known to the public. Consistent efforts backed up by outstanding products or services will get the job done. LogoNation Inc. can help every step of the way.


Lincoln Insurance Agency Wins CommuniTee Prize For May 2016

TsgtRickLynn-CommuniTeeMay2016Lincoln Insurance Agency in Lincolnton, NC, is the winner of the LogoNation CommuniTee Prize for May 2016.

In this photo (second from left), Tsgt. Rick Lynn in the bright T-shirt has just finished running a 5K while serving his country in an undisclosed location in the Middle East. He is proudly sporting his Lincoln Insurance Agency “dry fit” Communi-Tee from LogoNation.

Lincoln Insurance Agency, Inc. has been in business since 1996 in Lincolnton, NC, and loves giving the tees to their current and future customers and seeing them wear the CommuniTees around town, apparently in other countries too!

LogoNation CommuniTee T-shirts are a great way to promote your community and your business (and your country!), as you build community pride and spirit.

Any customer of LogoNation can enter the company’s monthly CommuniTee contest, which gives a cash prize for the best photo or email featuring the t-shirts “in action.” Contact your local LogoNation rep or the company to learn more!