Your small business, no matter how small it is, can enjoy “free” marketing by using a little-known email service opportunity. It’s so easy anyone can do it!
Email is the best way to reach your customers once a month or so with a friendly note, discount opportunity, or lifestyle tip that can benefit them.
Postal mail, even postcards, can be very expensive once you include custom content, printing, addressing and postage. Even more for newspaper, radio or TV advertising.
By contrast email can be absolutely free for up to 2,000 customers, and only a few dollars if you have more! Learn about this great free marketing service for small businesses – keep reading:
Would you like to increase your small business profits without a lot of hassle? Here are 5 basic ways to increase the profits of any business of any size:
- Get more leads – This requires contacting more people or attracting more potential customers to contact you, in a consistent manner.
- Increase conversions – This is the percentage of people who interact with your business and choose to buy. For example if you interacted with 5 potential customers a day and 2 of them bought from you, your conversion rate would be 40%. Do this every day and you can really boost your income.
- Increase your average sale – If you can get 2 customers a day to buy at the $100 level instead of the $40 level, you have increased your average sale by 250%! Be sure you always have higher-priced products and services to offer those who are interested.
- Increase the number of transactions – Aim to get each customer to buy more often, or to have more customers buying every day.
- Increase profit margin – This means either charging higher prices or getting products or labor at lower costs, or both. You don’t want to be the most expensive business in your category, but often customers associate higher price with higher quality. Experiment with pricing to see what works best.
Most business owners know that name-brand recognition is critical for enticing customers through their doors while keeping a steady stream of new ones arriving. With that in mind, brand building efforts have become a major thrust of marketing efforts these days. But can boosting a company’s brand also be seen as a benefit for customers? Those whose brand is built the LogoNation Inc. way will find the answer is a resounding yes.
A One-Page Checklist Can Lead To More Profits
Every small business has limited resources in terms of time, money and energy. That’s why it’s so valuable to focus your resources on a target market and a competitive advantage that helps you win more often.
Focusing means you say “yes” to some opportunities and “no” to others. And if you’re the kind of person who likes to please other people, always hoping for the best, it can be especially hard to turn away from options that are not likely to lead to profit.
March brings the start of spring, and it’s a great time to enjoy the benefits of spring cleaning for your business. Here are 5 tips from LogoNation Inc. for spring cleaning your business for the better:
- Clean off your desk to help you focus. Every object on your desk is a potential distraction from what you need to be doing now. Even when we aren’t conscious of it, our minds tend to wander to that note or that reminder or that piece of paper… and where were we now? Even if you are a natural “stacker” of papers, try to minimize the number of stacks to just one – items needing action – and get the rest off your desk. You’ll be amazed at how this helps you concentrate and get more done.
Managing a small business is a big undertaking that isn’t without its share of ups and downs. When staffing is slim and budgets are tight, even the smallest mistakes in management can have major effects. There are some common mistakes that managers can avoid if they plan ahead and use the right strategies to keep their companies steered in the right direction. Here are some tips that can help:
It doesn’t matter whether a company is big or small, training is critical for developing a winning staff. Small businesses, however, are often challenged in the pursuit of better training by constraints on their time and financing. There are multiple ways that even the smallest of startups can ensure their employees have access to outstanding training opportunities to bolster their effectiveness while helping employees better themselves and their careers.
Developing an effective strategy for your small business is one of the most important ways you can strengthen and ensure your success. Strategy has both external and internal dimensions. Strategy, based on the Greek word for “general,” involves both a plan to win on the “battlefield” (the marketplace) and skill in managing “troops” (people, organization, processes etc.). In fact, as in the military, the essence of strategy for your business can be defined as:
Managing a small business team can be a real challenge, and many entrepreneurs have little or no management experience in their background. If you find yourself in this position, here are 4 key ways to manage a small business team:
1) Hire the best people – That might sound obvious but lots of starting entrepreneurs have a tendency to hire relatives and friends instead of casting a wide net out into the community. A well-worded ad on Craigslist or your local newspaper can bring dozens of resumes for you to consider. Begin by interviewing the most promising ones by phone, but don’t sound too eager in case you find someone better later on. After a few phone interviews, pick a small number to interview in person. Take your time and ask them about their work experience in detail – do a reality check for what they put on their resume. Then put them to the test – give them a sample project to demonstrate their skills, or give them a week-long (or longer) trial to see how they perform and if they are a good fit. Don’t just rely on words on paper and an interview but look for actual examples of what they can do before you give them a permanent job.
New businesses usually don’t have the capacity to hire a large team of employees during their initial launch. Just the same, there are many great advantages to starting “lean and mean” such as operating with greater flexibility and reduced costs. However, managing and maintaining a small team also has its own challenges, ranging from over-exhaustion of talents to disorganization, and most commonly, burnout. Fortunately, there are ways by which you can prevent these problems from arising and ultimately ruining your team’s productivity. The following are great strategies for managing small teams:
- When hiring small, be sure to hire smart. Your people should be able to have the capacity to do multiple tasks without requiring hands-on direction and supervision all of the time. Hire staff members that are independent and flexible. Bypass regular channels and look for candidates that have a background or at least some training in entrepreneurial or business studies, as they are more likely to have the skills you need to make small team management easier.
- Organize. Juggling too many tasks among a small group of people requires a great deal of management and organization. Make sure that all tasks and ideas are well documented, otherwise it will be easy to overlook important data and pieces of information that can help your business grow. It is easy to get sidetracked if you don’t maintain an organized team.
- Encourage breaks and rest. When working on a business, there always seems to be more work to do. With the non-stop pace of tasks that have to be done and never seem to end, it is increasingly difficult to step away. Unused vacations are at an all-time high almost anywhere in the world, with workers leaving at least a quarter of their vacation allotment on the table. Productivity is much higher when people are rested and focused, so encourage breaks and rest for your team.